1- National Zoo environmental graphics:
Wyman & Cannan
2- NASA “worm” logo (discontinued
in 1992): Dane & Blackburn
1- Department
of Transportation Symbol Signs: Cook and Shanosky Associates
2- Earth tones marked the ‘70s. Rusts,
oranges and browns and the infamous avocado green make the ‘70s
often the butt of color jokes
1- Kawasaki “Let the good times
roll” campaign: Cunningham & Walsh
2- Southern Airways “orgy”
TV commercial: McDonald & Little, agency; Sedelmaier Films,
production company
1- United Airlines trademark: Saul
Bass & Associates
2- Ragu Spaghetti Sauce: “Now that’s
Italian!” TV commercial: Waring & LaRosa, agency;
Bob Giraldi, production company
1974
Politics
e culture
Patty Hearst kidnapped
by Symbionese Liberation ArmyMoreno invents smart card for storing
and processing computer data
Solzhenitsyn expelled from USSR and stripped of Soviet citizenship
Arafat welcomed at UN
End of dictatorship in Portugal
Hank Aaron breaks Babe Ruth’s all-time home run record
Nixon resigns, Gerald
Ford becomes president
1975
1- National Air & Space Museum
poster: James Miho
2- ITC Garamond designed by Tony Stan (adapted
from M.F. Benton)
1-Wall
Street Journal campaign: Jim Johnston Advertising
2-
1-
2-
1-
2-
1975
Politics
e culture
First laser phototypesetter introduced by Monotype
First word processors whith VDTs introduced by wang, Vydec, Lexitron,
and Linolex
Home Box Office launched by Time Inc.
“Gunsmoke” ends after 20 years
Bic disposable razor
Apollo-Soyuz mission
Death of Franco and Chiang Kai-Shek
Khmer Rouge takes Phnom Penh
Start of Lebanese civil war
Jaws is first $100 million film
End of U.S. involvement in Vietnam
Altair 8800 first personal computer on market
Byte begins publication
Steve
Jobs and Steve Wozniak design the Apple I
1976
1- NBC introduces new logo; discovers
it to be almost identical with that used by the Nebraska ETV
Network
2- Wet magazine: April Greiman in collaboration
whith Jayme Odgers
1-Kawasaki:
“Ultimate Trip” TV commercial (Hallucinogenic imagery
of motorcycle ride caused this ad to be censored by ABC &
CBS for being “anti-social” and “inducing
people to take drugs” and “contributing to the use
of drugs by motorcyclists”): J. Walter Thompson, agency;
Robert Abel & Associates, production company
2- Campaign for North Carolina Department
of Tourism: mcKinney Silver & Rockett
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2-
1-
2-
1976
Politics e culture
WTBS becomes “superstation”
on cable TV
Cray 1 supercomputer
U.S. Bicentennial
Roots published